Andy Warhol understood one thing about the general acceleration of life and culture in the self-reinforcing media spiral of the twentieth century: that there would be no more ‘nine days’ wonders’. We wouldn’t have time to be that patient any more. We wouldn’t have the attention spans. We would lose interest in things much more quickly, a bottomless appetite for novelty that even the internet struggles to fill.
In particular, he saw this as happening to celebrities: to them, he alloted 15 minutes apiece. It’s almost like he foresaw how debased the currency of ‘celebrity’ would become in the face of the relentless banality of reality television. Which makes it all the more remarkable that he first wrote the words “In the future, everyone will be world-famous for 15 minutes” in the program for a 1968 exhibition of his work at the Moderna Museet in Stockholm, Sweden.