November 17, 1969 — Rupert Murdoch begins publishing “The Sun”

Rupert Murdoch was already a media magnate in his native Australia, and in New Zealand as well, when he entered the British media market in 1968. His initial foray was to purchase the “News of the World”, but the following year, he picked up the struggling daily “The Sun”, which was five years old and in serious trouble. He shifted it to a tabloid format with an emphasis on page three girls and sports – he also saved money by using a single printing press for both papers (they had previously each had their own).

The revamped paper first appeared in its tabloid format on November 17, 1969 – the first headline was “HORSE DOPE SENSATION”, and its redesigned masthead was deliberately in imitation of its main competitor, “The Daily Mirror”. In the years that followed, “The Sun” would become one of the dominant newspapers in the United Kingdom (and its success helped to fund Murdoch’s later expansion into the American market). Along the way, Murdoch has made powerful enemies at every turn – but he’s also made even more powerful friends, especially on the right wing of politics in the countries where his enterprises operate.

November 8, 1971 — Led Zeppelin releases Stairway to Heaven

Despite being one of the best known songs of all time – and one of the most frequently requested on radio – Led Zeppelin’s eight minute opus was not released as a single until years after its legend was well established. It was the fourth track of Led Zeppelin’s fourth album, and its length precluded its release in single form in the 45rpm vinyl format.

It at once sums up everything that’s right and everything that’s wrong with seventies rock in one song: it is pretentious and wanky, with lyrics that make little or no sense; but on the other hand, it rocks damned hard, has one of the greatest guitar solos ever, and is completely made of awesome.

January 14, 1973 — Elvis Presley’s “Aloha From Hawaii” special is broadcast

Also known as “Aloha from Hawaii Via Satellite”, this Elvis Presley concert was broadcast live from the Honolulu International Centre to South East Asia and Oceania. 28 European countries saw it the following day, while citizens of the USA had to wait until April to see it on tv (its original broadcast date conflicted with Super Bowl VII).

Of course, there was another way to see it: you could buy a ticket. Tickets went on sale in Hawaii a week before the concert, and all the funds raised by the concert (US $75,000) were donated to the Kui Lee Cancer Fund. That figure includes $1000 donated by Elvis himself, who took no payment for his performance. The concert cost an estimated $2.5 million dollars to stage, and Elvis Presley Productions claimed that 1.5 billion people watched it, a figure which has largely gone unchallenged (despite that fact that the total population of all the countries it was broadcast to was at that time less than 1.3 billion people).

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No More Fun — Roger Taylor