It may seem unbelievable today, but there was a time when he wasn’t ‘the King’. In fact, there was a time when he was barely even Elvis Presley. In the period from the start of 1967 through to May of 1968, he released 8 singles – only 2 of which made the top 40, and none of which reached higher than number 28. That all changed with his “Comeback Special” in June 1968, the first time he had performed live since 1961. Broadcast on tv, it made him a household name once more, and from that point on, there would be no looking back.
Presley parlayed the success of the special into a residency at the newly opened International Hotel, in Las Vegas. On the day of his first concert there, July 31, 1969, Elvis was asked by a journalist how it felt to be the King of Rock’n’Roll. Elvis pointed at Fats Domino, who was also present: “No,” he said, “that’s the real king of rock and roll.”