It may seem unbelievable today, but there was a time when he wasn’t ‘the King’. In fact, there was a time when he was barely even Elvis Presley. In the period from the start of 1967 through to May of 1968, he released 8 singles – only 2 of which made the top 40, and none of which reached higher than number 28. That all changed with his “Comeback Special” in June 1968, the first time he had performed live since 1961. Broadcast on tv, it made him a household name once more, and from that point on, there would be no looking back.
Presley parlayed the success of the special into a residency at the newly opened International Hotel, in Las Vegas. On the day of his first concert there, July 31, 1969, Elvis was asked by a journalist how it felt to be the King of Rock’n’Roll. Elvis pointed at Fats Domino, who was also present: “No,” he said, “that’s the real king of rock and roll.”
Also known as “Aloha from Hawaii Via Satellite”, this Elvis Presley concert was broadcast live from the Honolulu International Centre to South East Asia and Oceania. 28 European countries saw it the following day, while citizens of the USA had to wait until April to see it on tv (its original broadcast date conflicted with Super Bowl VII).
Of course, there was another way to see it: you could buy a ticket. Tickets went on sale in Hawaii a week before the concert, and all the funds raised by the concert (US $75,000) were donated to the Kui Lee Cancer Fund. That figure includes $1000 donated by Elvis himself, who took no payment for his performance. The concert cost an estimated $2.5 million dollars to stage, and Elvis Presley Productions claimed that 1.5 billion people watched it, a figure which has largely gone unchallenged (despite that fact that the total population of all the countries it was broadcast to was at that time less than 1.3 billion people).
When Elvis died in 1977, he left most of his fortune to his daughter Lisa-Marie, who was only 9 at the time. The assets, including Graceland, were held in trust for her, with his father Vernon as the executor. Upon Vernon’s death in 1979, this responsibility passed to Priscilla Presley.
Taxes and other bills were eating into the inheritance, and in order to keep it going, Priscilla decided to convert Graceland into a tourist attraction. It rapidly became one of the most popular destinations in the United States, and the income it generated saved the Presley fortune. Graceland was listed in the National Register of Historic Places on November 7, 1991, and declared a National Historic Landmark on March 27, 2006.