From slight beginnings, Rolling Stone magazine would go on to become one of the world’s great organs of music journalism, while also gaining respect for its excellent political reportage. The brain child of Jann Wenner, who started in San Francisco with borrowed money, it differed from most of the underground press at that time by eschewing radical politics (while still being notably left-leaning) and aspiring to standards of professional journalism.
One of their early successes was the serialisation of Hunter S. Thompson’s Fear and Loathing in Las Vegas in its pages, the first publication of that legendary work. Aside from Thompson, notable writers for Rolling Stone have included Cameron Crowe, Lester Bangs, P.J. O’Rourke and Matt Taibbi.
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Never fear, Hook fans: they were finally featured on the cover of the Rolling Stone (albeit as a caricature rather than a photo). It is unknown how many copies they bought for their mothers.