In the early Eighties, getting a rock star to advertise your fizzy sugar drink was the done thing. Both Pepsi and Coca Cola got some of the biggest names of the era – David Bowie, Tina Turner, Billy Joel and others all recorded versions of their songs with the lyrics changed to spruik their sponsor’s drinks. But then Pepsi announced that they had won this arms race. They would produce an ad with the biggest star in the world, the King of Pop himself, Michael Jackson.
The ad was shot in late January, 1984. It was never completed and has never been screened, due to the events of January 24. On that day, Michael Jackson was injured in a pyrotechnics accident, setting his hair on fire and leaving him with second degree burns. Jackson suffered extreme pain from the burns, and developed a pain killer habit as a result. It was a terrible accident, one that too many marks the beginning of Jackson’s decline as an artist.
Marvin Gaye was one of the greatest singers ever to come out of Motown, possessed of a soulful, sensitive voice with great expressiveness and a vocal range of three octaves. Best known today for such classics as “Sexual Healing”, “Let’s Get It On” and his cover of “Heard It Through The Grapevine”, Gaye also used his music to pursue an activist agenda, creating anthems for the civil rights movement, most notably “What’s Going On?”
He was only 44 years old in 1984, when he intervened in a dispute between his parents. Enraged, his father shot him twice – although the first shot was fatal, and Gaye was pronounced dead on arrival at the hospital. He was cremated and his ashes scattered near the ocean. His father pleaded no contest to a voluntary manslaughter charge.
It was one of those moments that America thinks is funny – and wonders why the rest of us don’t.
President Ronald Reagan, not realising that the mike he was on was live, joked that he had passed legislation to end the Russian threat forever. The punchline, of course, was “We begin bombing in five minutes.”
Now, there are conspiracy theories aplenty about whether or not he actually knew the microphone was live, but he remained stalwart in his claims that he had not, and that was good enough for most people. It remains an oddity in American politics: a shocking gaffe that probably helped Reagan win re-election later that year.