In the early Eighties, getting a rock star to advertise your fizzy sugar drink was the done thing. Both Pepsi and Coca Cola got some of the biggest names of the era – David Bowie, Tina Turner, Billy Joel and others all recorded versions of their songs with the lyrics changed to spruik their sponsor’s drinks. But then Pepsi announced that they had won this arms race. They would produce an ad with the biggest star in the world, the King of Pop himself, Michael Jackson.
The ad was shot in late January, 1984. It was never completed and has never been screened, due to the events of January 24. On that day, Michael Jackson was injured in a pyrotechnics accident, setting his hair on fire and leaving him with second degree burns. Jackson suffered extreme pain from the burns, and developed a pain killer habit as a result. It was a terrible accident, one that too many marks the beginning of Jackson’s decline as an artist.