César Chávez is perhaps the most famous Latino or Mexican-American civil rights activist in history. He was a very astute user of the media, and made the union cause very sympathetic to the American public.
One of the major steps in this process was the formation of the he National Farm Workers Association (NFWA) in 1962. Later called the United Farm Workers, which was created by the merger Agricultural Workers Organizing Committee (AWOC) led by Filipino organizer Larry Itliong, and the National Farm Workers Association (NFWA) led by Chávez.
