While there had been rumours about payola in the music industry for years, the practice became more prevalent in the 1950s as radio overtook jukeboxes as the primary way music was listened to. In 1959, the US Senate began to investigate these claims, dragging the whole sordid practice of pay for play into the light. DJs testified to taking payments of as much as $22,000 to play songs, and careers were ruined and reputations tarnished.
In an effort to combat the public reaction to the scandal, the National Association of Broadcasters announced heavy fines for DJs caught accepting such bribes. Later, they restructured the industry to make programme directors at each station instead responsible for deciding what to play – a decision that actually made payola easier for the record labels. It is widely believed that the practice of payola continues to this day with little change other than that the DJs no longer see a dime from it.